What is Rednote(小红书)？
RedNote, known as Xiaohongshu (小红书) in Chinese, is one of China's most popular lifestyle and social media platforms. It combines social networking with e-commerce, allowing users to share product reviews, lifestyle tips, travel experiences, and creative content through short videos and photos. With over 200 million monthly active users, RedNote has become a go-to platform for discovering trends, products, and lifestyle inspiration.
The platform is particularly popular among young urban users who share authentic experiences about fashion, beauty, travel, food, and various lifestyle topics. Content creators on RedNote, often called 'KOLs' (Key Opinion Leaders), produce high-quality videos and images that inspire millions of users daily.